Logo Design & Corporate Branding

MAMMACARE, 2015

This project involved developing a brand strategy for MammaCare, a health and wellness clinic with a focus on women in all stages of motherhood. The strategy included logo and branding guide detailing: typography, colour palette and coordinating paint swatches. MammaCare is represented by the development of a soft and feminine yet sophisticated corporate identity. The logo design comprises four basic elements:

1. The Circle, and
2. The Lotus— Represents life, rebirth, infinity, trust. security, symbolizing the womb. Integrates mother and child into the lotus shape.
3. Mother + Child — Uses a “blossoming" effect to mirror the life and birth theme. Strong silhouette of mother and child interconnected in shape. Projecting calm and serene feelings.
4. Company Name — Handwritten style, simple and emotive. Trusted, feminine, soothing. Mirrors the swooping lines and circular shapes in the artwork.

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