Perspectives Magazine — Fall 2019
RBC WEALTH MANAGEMENT, 2019
A bi-anunual publication in both print and digital online versions that explore various topics related to wealth management, providing value to WMS clients. English and French.
This issue’s feature story explores planning for senior goals, with a secondary features on various saving strategies. The aim of this art direction was to present the new branding as relatable and modern. Variations of the RBC palette and custom illustration/infographics with an emphasis on clean typography strike a balance between a structured but easy read.
- Complete rebrand and conception of a modernized feel, including stock and finishes
- Development of a branding guide
- Art direction, design and layout, including custom artwork and illustrations
- Prepress preparation for print and distribution
- Collaboration with web team for digital version
Read the digital issue on RBCWM.com.